Client: Newfold Digital
Contacts: Andrew Morgan
Sector: Sales and Digital Marketing Solutions
The Challenge
At Just Williams, we partnered with Newfold Digital to deliver a transformative consultancy project designed to unify and empower their growing team. Our mission was twofold: to develop a bespoke Playbook encapsulating Newfold’s core values, mission, structure, and best practices, and to ensure its seamless implementation through tailored training for new starters.
By working collaboratively with Newfold, we aimed to:
- Craft a Playbook that serves as a clear and inspiring guide, embedding the company’s vision, processes, and strategies.
- Equip new team members with the knowledge and skills to hit the ground running, fostering alignment and consistency across the organisation.
Through this project, we not only set the stage for operational excellence but also reinforced Newfold Digital’s commitment to creating a cohesive and empowered workforce.
The Solution
Andrew Morgan, Head of UK Sales for Newfold Digital, first connected with Jessica Williams at Just Williams as they shared office space at Fusion Hive. Newfold Digital operates as an umbrella company providing a full suite of digital solutions, from hosting packages to digital marketing services.
In April 2024, after recognising Just Williams’ expertise in sales and marketing, Andrew approached Jessica to run a training session for his new intake of staff. He wanted a second opinion on how to ensure everyone was aligned and consistently trained in the same methods and values, ultimately aiming for a more streamlined and efficient training plan.
This led to the creation of the Playbook, a comprehensive resource housing all critical information, including processes, points of contact, and best practices. Designed to be accessible to all employees at any time, the Playbook quickly became a vital tool for unifying the team and ensuring operational consistency.
As an organisation committed to continuous improvement, Newfold Digital now has a dynamic, digital Playbook that evolves alongside their business, ensuring it continually meets the needs of the team.
The Results
The Playbook has been met with enthusiasm and has proven to be an invaluable asset. Key outcomes include:
- Established a ‘one-stop shop’ for all essential information, ensuring easy access for the entire team.
- Streamlined team training by providing a consistent resource for methods, values, and best practices.
- Developed a flexible Playbook that can be adapted and improved over time to support ongoing enhancements.
Impact:
- Significant increase in performance levels across the team.
- Reduced time spent explaining tasks, as all necessary information is now readily available within the Playbook.
- Enhanced self-sufficiency, with team members able to access information and guidance independently.
- Streamlined onboarding for new staff, reducing training time and ensuring faster integration.
Client Feedback
“Just Williams absolutely exceeded expectations. They went above and beyond in all aspects of the job and were a breath of fresh air to work with. Jess and her team are approachable, and every single person we encountered made it as easy as possible. We will make sure we work with them again in the future.”
Through our collaboration, Just Williams has provided Newfold Digital with a long-term training and development tool that enhances efficiency, fosters alignment, and supports future growth. We look forward to continuing this partnership and supporting Newfold’s ongoing success.