About Us

Just Williams was founded in 2015 by Jessica Williams. The name is not just Jessica’s family surname, it has a story of its own – stemming from a family business and her little brother called Gareth, the name means more than just words. Inspired by the classic character William in Richmal Crompton’s Just William series and stories, the business was built around the belief that success comes from curiosity, determination, doing things differently and never being afraid to challenge convention. Those principles continue to shape who we are today.

At Just Williams, we believe business should be used as a force for good. We believe growth is achieved through meaningful relationships, genuine human connection and creating value for others. These beliefs have guided our journey from day one.
Jessica’s passion for business, learning and people development sits at the heart of the organisation. Having spent over a decade in financial services before launching Just Williams, she went on to complete an MBA, with her dissertation focused on sales psychology and the factors that influence buying behaviour and decision-making. Today, she continues her commitment to lifelong learning as a Doctorate in Business Administration (DBA) student at Durham University Business School.
For Jessica, professional development extends beyond qualifications. It is about remaining curious, continuously improving and sharing knowledge to help others succeed.
The same philosophy applies outside of business. Over the years, Jessica has completed 13 marathons and ultra-marathons, climbed Mont Blanc and taken part in numerous fundraising challenges, raising more than £65,000 for charities and community causes. Supporting local communities and creating positive impact has always been as important as commercial success.
Over the last decade, Just Williams has supported hundreds of organisations, trained more than 5,500 professionals and built a reputation for delivering practical, people-focused solutions that help organisations grow sustainably.
As a certified B Corporation, we remain committed to balancing purpose and profit, creating positive impact for our clients, communities and the wider economy.
Our work has been recognised through a number of regional and national awards, including being named Best Small Business in the North East in 2025, alongside recognition for our commitment to social impact, responsible business and community engagement.