Client: Hartlepool College of Further Education
Key Contacts: Darren Hankey, John Cartwright
The Challenge:
Hartlepool College of Further Education faced difficulties with previous outsourced sales models, which did not align with the College’s unique needs. Their apprenticeship programmes, particularly within the Construction and Engineering sectors, required a sales strategy that not only engaged employers but also ensured long-term relationships were built to support students effectively. Finding a partner that could understand the College’s ethos and drive sustainable partnerships with local businesses was crucial.
The Solution:
Just Williams provided a tailored sales approach that aligned directly with the College’s apprenticeship model. By taking the time to understand the specific needs of the College and its students, Just Williams developed a strategy that prioritised open communication, meaningful employer engagement, and long-term relationship-building. The partnership focused on sectors such as Construction and Engineering, with a particular emphasis on Fabrication and Welding apprenticeships, ensuring students had access to valuable, hands-on training opportunities.
Focus Areas:
- Construction and Engineering – targeting businesses to engage with the College’s apprenticeship schemes.
- Fabrication and Welding – creating opportunities within a sector crucial to the region’s industrial growth.
The Results:
- Established key relationships and facilitated meaningful introductions with industry employers.
- Created apprenticeship opportunities that directly benefited students, ensuring strong career pathways.
- Helped develop long-term partnerships with clients, enhancing the sustainability of the College’s apprenticeship delivery model.
Client Feedback:
The tailored approach and consistent, open communication Just Williams provided led to wider recognition within the College. As a result, other departments have requested similar sales support, recognising the value Just Williams brings to employer engagement and student opportunities.
Impact:
Just Williams continues to support Hartlepool College of Further Education in shaping valuable opportunities for learners across the region. By fostering strong industry connections and ensuring apprenticeships align with business needs, the partnership has strengthened the College’s ability to deliver impactful training programmes that benefit both students and employers.