Client: MITS Group
Contacts: Jonathan Morgan
Sector: Engineering
Challenge
“Let people know we’re here, in a professional way.”
That was the clear brief from MITS Group when they first engaged Just Williams. A highly capable engineering firm with a strong reputation for delivery, the business had reached the point where it was ready to grow. The challenge wasn’t about starting from nothing, it was about making sure the right people knew who they were, what they did, and how to engage with them.
They needed to create a credible, consistent marketing presence while also building a meaningful sales pipeline.
Solution
Through our Roots Hybrid package, we’ve helped MITS Group shape a clear, confident presence in the market. Working closely with their team, we’ve established brand guidelines and a defined tone of voice that reflects who they are, professional, experienced, and down-to-earth. That voice now carries through every element of their marketing, from digital content to printed materials.
We’ve supported the business across a wide range of activity, from producing compelling marketing content to preparing for key events and opening doors to conversations with relevant prospects. Regular meetings keep the process on track and ensure we’re always aligned with their evolving goals.
It’s been about turning ideas into action, and ambition into momentum. Throughout, we’ve worked as an extension of their team, helping build credibility, consistency, and connection.
Results and Impact
In just a few months, MITS Group has already started to see the benefits. They now have professional, on-brand marketing materials to hand. Their digital presence is more active and aligned. And, crucially, they’ve begun having tangible conversations with the kind of prospects they want to work with.
The engagement has also strengthened their network, improved visibility, and created a more structured route into potential sales. With a solid marketing base now in place, the team is in a strong position to continue that momentum and grow with confidence.
Client Feedback“Just Williams has helped bridge the gap between the work we’ve done and getting in front of the right people. In a short time, they’ve helped raise our profile, now people know we’re here.” – Jonathan Morgan, MITS Group