Case Study – One-to-One Mentoring
Name: Beverley Park, Bid Director at The Evolve Network Group
Sector: Bid Management and Growth
Learning Objectives & Ambitions
As a new business owner in Bid Management and Growth, Beverley Park identified five critical objectives:
- Develop a strategic approach for new business acquisition
- Create robust, structured business plans
- Master available business tools and performance metrics
- Enhance networking capabilities, focusing on becoming a speaker rather than just a delegate
- Execute a comprehensive full sales cycle
Beverley sought to refine her sales approach and expand her networking opportunities. Through mentorship, she worked on developing structured strategies to support business growth and achieve her objectives.
Initial Challenges
When Beverley first engaged her mentor, Jessica Williams, her business faced several key challenges:
- Limited structured sales pipeline and process
- Limited networking and visibility
- Lack of strategic planning for business development
- Minimal experience with public speaking and event presentations
“Jessica offered clarity without judgment and brought a refreshing energy to my business approach.”
Sales Strategy Development
To address these challenges, Just Williams worked with Beverley to identify gaps in her business systems and helped establish a more structured and efficient sales funnel. A comprehensive sales cycle management approach was developed, integrating measurable performance metrics to track progress. Additionally, ESG (Environmental, Social, and Governance) considerations were incorporated, ensuring the business aligned with industry trends and values.
Networking and Visibility
One of the most pivotal moments in the mentoring relationship was when Beverley was encouraged to speak at a procurement event hosted by Lynas Engineers. Previously, she had never considered public speaking as a tool for business growth. However, this opportunity led to:
- The creation of three key professional contacts, one of whom became a valuable client in the construction industry
- Increased visibility and credibility within the bidding and procurement space
- The acquisition of one of her largest clients to date
Methodology
The mentoring process followed a structured approach with monthly sessions focused on clear goals and actionable steps. Jessica maintained momentum through follow-up communications immediately after each session, ensuring accountability and progress.
“Jessica maintained momentum by sending follow-up emails within 30 minutes of each session. This ensured I stayed accountable and focused on our agreed objectives.”
Outcomes
Business Growth
- Secured a key client in the construction industry through enhanced networking
- Currently managing five ongoing bids with this client, with one already shortlisted
- Established a recurring client relationship
Personal Development
- Increased confidence in business development
- Improved adaptability and open-mindedness
- Developed a proactive approach to networking
- Embraced a dynamic mindset towards business challenges
Impact
Beverley describes her journey as a transformation of mindset:
“I’ve gone from being closed to how things were traditionally done, to actively exploring different avenues and opportunities.”
Future Outlook
Inspired by her own growth, Beverley is now considering taking on a mentorship role herself. She plans to continue refining her strategy through future consultations, leveraging the strong foundation built during her mentorship with Jessica.
Key Takeaways
- Strategic mentorship can dramatically accelerate business growth
- Structured guidance helps overcome initial business development barriers
- Networking and visibility are crucial for business expansion
- Adaptability and openness to new approaches drive success
“It’s a great programme for anyone looking to develop professionally and personally. The sessions help you think deeply about what matters most and how to apply those insights to your career or business.”