Client: Hartlepool College of Further Education
Contacts: Gary Riches
Sector: Education
Challenge
Hartlepool College of Further Education approached Just Williams to support their business development efforts and enhance their employer engagement strategy. The College was keen to build a more structured and impactful approach to outreach, with a particular focus on apprenticeships and bespoke training solutions, all while aligning their curriculum more closely with employer needs.
Solution
From the outset, the relationship between our teams was built on trust, transparency, and shared ambition. We were brought in as a trusted external partner, integrating seamlessly with Hartlepool College’s internal teams and operating as a natural extension of their workforce. Together, we worked to raise awareness of the College’s offer across the region and open up new opportunities for meaningful employer engagement. As Gary Riches from the College put it:
“They quickly grasped our values, our goals, and our tone of voice. They opened doors we hadn’t been able to unlock ourselves and added structure to our outreach. Their responsiveness, professionalism, and ability to represent the College externally has been first class.”
Our role focused on identifying new business leads, facilitating employer meetings, and building strong, sustainable relationships across a range of sectors. We also supported messaging development, ensuring it was sector-relevant and clearly articulated the College’s value proposition. Using our CRM reporting and consistent feedback loops, we ensured that all activity remained aligned with Hartlepool College’s goals, and we maintained open, honest communication throughout.
“We view Just Williams as a trusted external partner. Their team integrates well with our internal staff and brings a professional, proactive approach to all interactions. Communication has been open, honest and consistent throughout.”
Results and Impact
Our work together has delivered clear and measurable results:
- A greater volume and quality of employer conversations
- New partnerships developed in priority growth sectors
- Increased visibility of the College’s apprenticeship and training provision
- Improved internal coordination around business development
- A stronger link between curriculum planning and employer demand
- A more confident, structured business development process
- Enhanced reputation across the Tees Valley
Client Feedback“They deliver real value. Their work is tailored, consistent, and professional. If you’re looking to grow your business network or sharpen your outreach, they’ll bring clarity and results.” – Gary Riches, Hartlepool College of Further Education