After a decade of delivering impactful results for clients across the Tees Valley and Beyond, we’re proud to share the next stage of our evolution: a bold new look.
We set out in 2015 with an ambition to professionalise the sales industry through an alternative model, and 10 years on we’ve evolved far beyond a sales consultancy, leading us to this point in our journey. We are now a dynamic and collaborative partner in sales, marketing, events, and training.
Introducing The SME Agency
We’ve decided to take this opportunity to bring all our services under one roof, with a new brand, new website and a renewed commitment to delivering exceptional, sustainable impact. This comes as we officially merge Just Williams with The Just Williams Sales Academy into one streamlined brand. Just Williams, The SME Agency, better reflects the range of support that we offer to businesses, from outsourced sales and marketing solutions built on a foundation of delivering sustainable results, to tailored training programmes and event support, all driving growth for SMEs
Our New Look Reflecting Growth
Our refreshed logo is a representation of our journey so far, as well as our future. The addition of the sprout growing from the iconic seedpod showcases our ongoing dedication to both growth and sustainability, two values that have always been at the heart of Just Williams. We have also introduced ‘The SME Agency’ to our new look. This both reflects the small and medium sized businesses that we champion by helping them to grow with purpose, as well as our renewed focus on delivering the highest quality in Sales, Marketing, and Events for our trusted partners.
This evolution has been carefully shaped by the needs of our clients. We’ve seen the benefits of combining sales, marketing and events first-hand. Whether it’s improving brand visibility, strengthening relationships or generating meaningful leads, having one partner that can do it all makes a real difference. In incorporating our sister company, The Just Williams Sales Academy, we are enveloping a business that has supported over 5,000 individuals and businesses in improving customer service and mastering the art of sales. Now, that same expertise is integrated into our core offer, giving you seamless access to all of our services.
Alongside our new identity, we’ve launched a brand-new website to better showcase who we are, what we do, and most importantly, the people who make it happen. It’s a space that reflects the depth of our services and the values we bring to every partnership.
To our trusted partners, thank you for being part of our journey so far, we wouldn’t be here without you. We are proud of our roots, looking forward to the future, and as committed as ever to delivering growth and helping you thrive.
Here’s to the next decade.


