Ten years ago, Just Williams began with a clear mission: to change the way businesses approach sales. We believed then, and still do, that relationships, trust, and purpose are more powerful than pressure tactics or quick wins. A decade on, that mission hasn’t changed, but it has evolved.
Over the years, our business has evolved from a bold idea into a certified B Corp working across Sales, Marketing and Events, delivering strategic, sustainable growth for clients across the North East and beyond. We’ve adapted to industry changes, built a brilliant team, and expanded the way we deliver impact. From working with international businesses to supporting local start ups, our journey has always been rooted in creating real value and doing it the right way.
Now, as we mark our tenth year, we’re entering a new chapter.
We’re currently growing our team again, adding new roles to meet the increasing demand for our services and to continue pushing the boundaries of what a modern sales and marketing partner can be. As a B Corp, we’re committed to building better business, for our clients, our community, and our team. That means scaling with care, investing in people, and staying rooted in our values.
In that time, we’ve seen the sales and marketing landscape shift dramatically, from the rise of digital-first strategies to a renewed focus on values-driven branding and relationship-driven sales. Throughout that change, our services and thinking have evolved too, helping businesses cut through the noise, build stronger connections and stay ahead of the curve. As the landscape of sales and marketing continues to shift, we’re growing with purpose, bringing in new talent, expanding our reach, and pushing ourselves to do things differently.
This phase of recruitment is just one part of a much bigger plan. We’re building a team that’s bold, curious, and ready to make real change. We want people who care about how things are done as much as what gets done. People who thrive in fast-paced environments, who believe business can be a force for good, and who are ready to grow with us.
After ten years, we’re more driven and ambitious than ever, and the next chapter is already underway.


