Client: boehm lynas
Contacts: Michael Lynas
Sector: Architecture
Challenge
boehm lynas, an award-winning architectural firm with offices in London and Munich, partnered with Just Williams to build a robust and scalable marketing foundation. With a clear vision to expand its presence in the UK market, they recognised the importance of establishing a strong brand and communication strategy before progressing into a dedicated sales approach. This wasn’t about starting from scratch, it was about strengthening what already existed and creating space for the business to grow sustainably, beyond the personal profile of its founder, Michael Lynas.
After seeing the strong sales and marketing results delivered by Just Williams for Lynas Engineers, boehm lynas approached us with confidence. The proven impact, combined with our values-led, personable approach and ability to bring clarity to strategic goals, made us the right fit. While geography could have been a barrier, regular online meetings bridged the distance, and it was the strength of the working relationship that truly set the foundation for success.
Solution
From the outset, Just Williams worked as an extension of the boehm lynas team, not as a distant agency. Through regular weekly meetings, we became closely embedded in their values and culture, adjusting to their working style while introducing new structures and processes.
Our work focused on creating strong, repeatable marketing foundations, including:
- Developing brand guidelines that reflected their ethos and aspirations.
- Enhancing their digital presence, especially through LinkedIn. This was once seen as a ‘nice to have’ but is now central to their strategy.
- Managing and producing content that showcased their expertise, from thought leadership articles to insightful blog posts.
- Acting on behalf of the founder when needed, ensuring that his voice, values, and ambitions were always authentically represented.
The content we produced filled a visible gap. Their digital presence became more consistent, more reflective of who they are and what they believe in. We balanced what was already working with what needed strengthening, acting as an internal marketing team without the pain points that come with internal hiring.
Results & Impact
Thanks to the strong foundation we’ve built together, boehm lynas has recently renewed their contract with Just Williams and expanded into a hybrid marketing and sales package. This shift marks a significant step forward and the business is now in a position to explore sales growth, supported by a strategic marketing base that’s aligned, consistent and sustainable.
Client Feedback“Working with Just Williams has given us a solid marketing foundation that really reflects who we are. It’s created the platform we needed to grow and now we’re in a great position to expand into sales and events with confidence.” – Michael Lynas, boehm lynas.