About Us

The Sales, Marketing, and Events Agency

Our Story

At Just Williams Ltd, we believe that business is built on relationships — and relationships start with connection.

Founded in the North East of England and proudly celebrating 10 years in 2025, we’re an award-winning sales, marketing and, events agency with a dedicated arm of training and we do things differently. Combining sales, marketing and events under one roof makes us rather unique – we have seen first hand the huge benefit to our clients by creating a cohesive solution to maximise driving brand visibility, networking and lead generation. That’s why we have evolved into The SME Agency.

We've grown our customers brand profile on multiple platforms by up to 300%

We have also incorporated our sister business, The Just Williams Sales Academy, which to date has trained 5000 individuals and businesses on the art of customer service and sales. 

You could say we’ve got all your communication and training requirements under one roof and now 10 years old, we are going for growth.

Our team have all worked in a multitude of functions and with our decade of experience and 5000 trainees comes knowledge and experience to craft solutions right for you. 

We don’t just plug gaps or tick boxes — we become a true extension of your team. We understand that to get the right results for your company, your people need to fully understand the work you do. So, where other agencies are brilliant at that headline ‘splash’ or rapid launch – what we do runs so much deeper, building credibility in new spaces, visibility of your brand or services and sourcing real opportunities.

Values
Collaborative | Ambitious | Sustainable

B Corp Benefits
Do you want to work with people who know your sector, take what you do seriously AND consider all aspects with an ESG lens?

Just Williams was certified as the first business in the Tees Valley to achieve B Corp accreditation in 2023. Embedding core principles that use our business as a force for good, what we do is first and foremost, driven by positive impact. For our environment, our communities, our people and all our stakeholders. 

Working with us means you access all of the benefits of working with a company that has achieved this internationally-renowned accolade – putting sustainability and purpose at the core of our activities. We can support you to start this journey and guide you through it or at least point you in the right direction!

We are ‘People’ people.
Got the people – but not the right toolkit to help them achieve their very best?

At Just Williams we can work with your staff to ensure that they thrive in their role through our training and consultancy options. Sales (and to some extent Marketing) is a notoriously unregulated field – but working with our highly skilled, time-served team we can help develop strategies and skills to make sure your teams are achieving all that they can. Short term and long term, face to face or online. 

We’re here for the long haul — working in tandem, our contracts are uniquely designed with each partner to provide a solution that is ‘real world specific’, answering your unique challenges and generating real conversations and consistent action.

We've increased our local supply chain by over 50%

Meet The Team

Professional headshot of Jessica Williams

Jessica Williams

Managing Director

Professional headshot of Emma McDonald

Emma McDonald

Head of Delivery

Professional headshot of Chloe Taylor

Chloe Taylor

Customer Relationship Manager

Professional headshot of Luke Lane

Luke Lane

Marketing Manager

Professional headshot of Benjamin Drury

Benjamin Drury

The Culture Guy

If you're ready to grow your business with people who care about the 'how' as much as the 'what', then we’re ready to talk.

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