About Us
The Sales, Marketing, and Events Agency
Our Story
At Just Williams Ltd, we believe that business is built on relationships — and relationships start with connection.
Founded in the North East of England and proudly celebrating 10 years in 2025, we’re an award-winning sales, marketing and, events agency with a dedicated arm of training and we do things differently. Combining sales, marketing and events under one roof makes us rather unique – we have seen first hand the huge benefit to our clients by creating a cohesive solution to maximise driving brand visibility, networking and lead generation. That’s why we have evolved into The SME Agency.

We've grown our customers brand profile on multiple platforms by up to 300%
You could say we’ve got all your communication and training requirements under one roof and now 10 years old, we are going for growth.
Our team have all worked in a multitude of functions and with our decade of experience and 5000 trainees comes knowledge and experience to craft solutions right for you.
We don’t just plug gaps or tick boxes — we become a true extension of your team. We understand that to get the right results for your company, your people need to fully understand the work you do. So, where other agencies are brilliant at that headline ‘splash’ or rapid launch – what we do runs so much deeper, building credibility in new spaces, visibility of your brand or services and sourcing real opportunities.
Values
Collaborative | Ambitious | Sustainable
B Corp Benefits
Just Williams was certified as the first business in the Tees Valley to achieve B Corp accreditation in 2023. Embedding core principles that use our business as a force for good, what we do is first and foremost, driven by positive impact. For our environment, our communities, our people and all our stakeholders.
Working with us means you access all of the benefits of working with a company that has achieved this internationally-renowned accolade – putting sustainability and purpose at the core of our activities. We can support you to start this journey and guide you through it or at least point you in the right direction!
We are ‘People’ people.
At Just Williams we can work with your staff to ensure that they thrive in their role through our training and consultancy options. Sales (and to some extent Marketing) is a notoriously unregulated field – but working with our highly skilled, time-served team we can help develop strategies and skills to make sure your teams are achieving all that they can. Short term and long term, face to face or online.
We’re here for the long haul — working in tandem, our contracts are uniquely designed with each partner to provide a solution that is ‘real world specific’, answering your unique challenges and generating real conversations and consistent action.

We've increased our local supply chain by over 50%
Meet The Team
Jessica Williams
Managing Director
Jessica Williams
Managing Director
- Phone:01642 955862
- Email:jessica@justwilliamsltd.co.uk
Emma McDonald
Head of Delivery
Emma McDonald
Head of Delivery
I’ve worked at Just Williams for six years now and in that time I’ve worn multiple hats. Entering as a Senior Sales Specialist, I cut my teeth in the business I now call ‘home’. Over the past half a decade(!), I’ve helped design and incorporate our Marketing solutions into the business’ offering, managed teams, operations and logistics to help get Just Williams to the place it is today, as part of a fantastic team.
My background is incredibly varied – beginning my early days in Marketing and Events in the Third Sector and then moving into the private sector and I’ve worked in global businesses too. Being able to use my experiences from my past have given me a real niche in storytelling, brand narrative and positioning – but also, I love being able to help a company drill down to their truly unique stories and get them in front of the ‘right people’ at the ‘right time’ too, for highest impact.
Now, I’m proud to be part of a B Corp certified business that measures itself not only on success for our clients, but also on the positive impact we have to each other, our communities and the spaces around us too.
You Might Not Know… In the style of the immortal words of Alanis Morrisette – sans swears – I’m a mother, I’m a twin, I’m a Trustee and I’m a complete geek and Lego afficionado.
Biggest Goal or Ambition My biggest goal seems to change day to day – depending on my primary focus – but professionally I want to see Just Williams retain the ‘top spot’ in the Sales and Marketing agency ranks and personally, I’m working in partnership with Red Balloons as a Trustee and there are some incredible plans in the works there.
- Phone:01642 955862
- Email:emma@justwilliamsltd.co.uk
Chloe Taylor
Customer Relationship Manager
Chloe Taylor
Customer Relationship Manager
For me, it’s all about people, whether that’s solving a complex customer issue, coaching a team member to hit their goals, or spotting new ways to make things smoother and more impactful behind the scenes. I’m passionate about creating positive experiences and always looking for ways to improve how we work and communicate.
Outside of work, life is just as busy. I’m a proud mum of a wild little boy, a Leeds United fan (my wonderful home city) and I love getting away and trying new things. Time with family and friends is everything to me, whether that’s a chilled night in or a full-on Sunday roast with all the chaos that comes with it!
You Might Not Know… Since my little boy has become such a big fan of Lego, I have also caught the bug and love to build sets with him. A giant Pokemon ‘Lapras’ complete with mechanical moving head and arms is currently our greatest achievement!
Biggest Goal or Ambition Personally, I’ve been on a bit of a running journey recently and would love to get involved with some further distance races than the usual park run.
- Phone:01642 955862
- Email:chloe@justwilliamsltd.co.uk
Luke Lane
Marketing Manager
Luke Lane
Marketing Manager
I spend a lot of time working directly with our clients, helping them find the right words and visuals to tell their story. Brand-work is my specialty, I love working with and developing brands, and seeing them come to life through social media, written content and even print. I work closely with our Sales team too, ensuring marketing strategy is aligned with sales delivery in a way that feels seamless. That collaboration between the two sides is really important to how we work at Just Williams and I think that really sets us apart. I head up the Communities pillar of our ESG strategy, and take great pleasure in engaging with local charities and our 78% local supply chain.
Outside of work, I’m hugely passionate about politics and social justice, so my doors always open for a debate on current affairs! I’m a big football fan, playing when I get the chance and watching most weekends, especially Sunderland, for my sins. I really enjoy cinema too, and I’m always adding to my ever growing watchlist, so feel free to send over any recommendations.
You Might Not Know… I may not look it, but I was President of my college football team at University… Up the Swans!
Biggest Goal or Ambition I recently bought my first home with my partner, so that’s a big one ticked off for 2025. Selfishly, from a career point of view, I’d love to design and implement an award winning marketing campaign.
- Phone:01642 955862
- Email:luke@justwilliamsltd.co.uk
Benjamin Drury
The Culture Guy
Benjamin Drury
The Culture Guy
I’ve been on Dragon’s Den with his invention, Lacemups. I’ve toured writing, directing and performing with theatre companies and somehow, I have convinced some of the world's largest organisations to let me make their workplaces less boring.
These days, I’m known as ‘The Culture Guy’. I’ve become a leading voice on leadership and organisational culture, helping forward thinking leaders build the kind of workplaces that people actually get excited to come to on Monday mornings - authentic, purpose-led, people-centred organisations fit for the 22nd Century.
At Just Williams, I’m helping create, embed and sustain a culture that makes sure our team thrive, regardless of challenges and celebrate successes in all their forms.
When I’m not busy making workplaces more human you will find me on the sports field coaching and refereeing rugby and watching hockey.
You Might Not Know… I’m is responsible for England fans singing Swing Low at rugby matches.
Biggest Goal or Ambition To be invited to speak at Harvard and have one of my books hit the NYT best selle
- Phone:01642 955862
- Email:benjamin@justwilliamsltd.co.uk
Dominic Lusardi
NED
Dominic Lusardi
NED
You Might Not Know… I used to make PlayStation games
Biggest Goal or Ambition To translate tech into meaning
- Phone:01642 955862
- Email:dominic@justwilliamsltd.co.uk

